The extent and pace of digital disruption has shifted power to the consumer, fundamentally changing the consumer buying process and redefining the value chain between provider and consumer. Moreover, it has paved the way for a flurry of new entrant activity coming to market with new business models, proposition innovations and digitally-enabled, lower cost operating models.
This scale of disruption means that any digital strategy needs to actively move a company towards a digital way of life. Businesses need a strategy that can flex to fast-paced change and which is firmly focused on the consumer. We leverage our core strategy capabilities to ensure clients can successfully compete in the digital age.
As Egremont, we have long drawn on our passionate belief that strategies and business models need to be developed by working future back and outside in from the customer perspective – drawing on our rich, retail consumer insights. We now combine these with a suite of accelerated visioning, customer persona-driven research and rapid prototyping techniques to help clients answer key questions regarding where and how to play to exploit opportunities and leverage their core competencies.
Stone & River’s blended approach enables us to help clients deliver standalone digital capabilities, including online/mobile channels, digital content, tools and calculators as a component of digitally-enhanced propositions, and business capabilities from search engine optimisation to straight-through processing. And, just as importantly, we are able to integrate these digital propositions and business capabilities to join up the on and off-line world to work more effectively for the business and its customers.
We enable successful transformation by working with clients to test and advance changes before they are more widely implemented, ensuring that any permanent change has already been tested live with the risks and benefits understood.